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Code Craft — web development and digital marketing
Marketing

Ads that pay for themselves — then some.

Google, Meta, LinkedIn and YouTube campaigns run by certified specialists and measured on one number: return. Full-funnel strategy, relentless testing and landing pages built in-house to convert every click.

See pricing
Marketing
PPC & Ads — at a glance
Starting from
$349.00/month
  • Search advertising
  • Display and retargeting
  • Landing pages & conversion tracking
Ownership
You own everything, fully assigned
Capabilities included
20+

Fixed price, agreed in writing.

Certified, awarded & reviewed
Google PartnerMeta Business PartnerShopify PartnerAWS PartnerMicrosoft Advertising PartnerTrustpilotClutchGoodFirmsDesignRushISO 9001ISO 27001
Services we offer

Everything ppc & ads should include — and usually doesn’t.

Google Ads

Search, Shopping, Performance Max — structured for profit, not spend.

Meta & social ads

Creative-led Facebook, Instagram and TikTok campaigns that scale.

B2B & LinkedIn

ABM-style targeting that reaches decision-makers without burning budget.

Landing pages included

We build and test the pages your ads deserve — most agencies don't.

Tracking that's true

Server-side tracking and clean attribution so decisions use real data.

Creative testing engine

A steady pipeline of new angles, hooks and formats — never ad fatigue.

Google search open on a smartphone, representing paid search and PPC
The results view

Ad accounts that earn their keep.

Live campaign dashboards, not monthly mystery PDFs — spend, return and cost-per-lead visible at all times.

  • Return on ad spend tracked per account, budget moved to what performs
  • Cost per lead driven down through continuous testing
  • Landing pages built and tested in-house
Why Code Craft

The team serious brands pick for ppc & ads.

We deliver ppc & ads as part of one accountable in-house team — designers, developers and marketers in the same room — across the USA, UK, Canada, UAE, Australia and India. Fixed prices agreed in writing, and you own everything we produce.

6
markets served
Fixed
price, in writing
30 days
notice, no lock-in
A discovery call and a fixed, itemised quote before any work starts
Clickable previews every week, so you steer while we build
A clean launch, full handover and 30 days of post-launch support
Optional monthly care — updates, backups, security and small fixes

Engineers do the fixing

Technical recommendations get implemented by our devs, not PDF'd at you.

GEO before your rivals

AI-answer visibility (ChatGPT, Gemini, AI Overviews) in every plan.

Revenue reporting only

Rankings and clicks are means; the report leads with leads and sales.

White-hat, sleep-at-night

Nothing we build can be burned by the next algorithm update.

A strategist, not a queue

Named humans who know your account — no ticket roulette.

Tracking fixed before spend

Analytics and conversion tracking audited first, so every report and budget decision after it rests on real numbers.

Trusted by teams across six markets

United States United StatesUnited Kingdom United KingdomCanada CanadaUAE UAEAustralia AustraliaIndia India
Smart investment

Why ppc & ads is one of the smartest investments you’ll make.

Not a cost to minimise — money that comes back, in ways you can point to a year from now.

Traffic that keeps arriving

Rankings built properly keep sending visitors long after the invoice is paid — unlike ad spend, which stops the moment you do.

Reporting tied to revenue

Budget decisions get made on what actually sells, not on vanity metrics that look good in a screenshot.

Visible where search is heading

AI-answer optimisation protects visibility as search shifts from ten blue links to AI-generated answers.

White-hat, no future penalty

Nothing built can be wiped out by the next algorithm update — the investment compounds instead of resetting.

Fixes get built, not just reported

Technical issues are implemented by our own engineers, so recommendations don't sit in a backlog somebody else owns.

One strategist who knows the account

Continuity avoids the ramp-up cost of re-explaining your business to a new account manager every quarter.

How it works

How we deliver ppc & ads — step by step.

01

Audit & strategy

We audit your current presence, research keywords and competitors, and build a plan tied to revenue — not vanity metrics.

02

Setup & foundations

Tracking, analytics and technical fixes first, so every later win is measurable and compounds.

03

Execute & iterate

Campaigns and content ship on a steady cadence, reviewed weekly against targets.

04

Report & scale

Transparent monthly reporting in plain English. What works gets more budget; what doesn't gets cut.

Tech we use

The stack behind our ppc & ads.

Proven, boring-in-a-good-way technology — chosen for speed, security and long-term maintainability, not résumé décor.

Google Ads logoGoogle AdsSearch and Shopping
Meta Ads logoMeta AdsFacebook and Instagram
Tag Manager logoTag ManagerConversion tracking
Analytics 4 logoAnalytics 4Attribution
Looker Studio logoLooker StudioSpend reporting
Merchant Center logoMerchant CenterProduct feeds
Transparent pricing

PPC & Ads packages & pricing.

Fixed quotes, no hourly surprises — these are honest starting points; your exact quote is itemised free within one business day.

Starter

One channel, done properly

$349.00/month
  • One platform (Google or Meta)
  • Account & tracking setup
  • Campaign build + conversion tracking
  • Weekly optimisation passes
  • Landing page recommendations
  • Monthly ROI report
Most popular

Growth

Full-funnel paid media

$799.00/month
  • Up to 3 platforms (Google/Meta/LinkedIn)
  • Landing pages built & tested in-house
  • Creative testing engine
  • Server-side conversion tracking
  • A/B testing programme
  • Fortnightly strategy call

Dominate

Aggressive, tracked scale

$1,349.00/month
  • Unlimited platforms incl. YouTube
  • Dedicated media buyer + creative team
  • Incrementality & MMM testing
  • Custom attribution modelling
  • Weekly optimisation cycles
  • Revenue-attribution reporting

Prices are honest starting points for typical scope — complex projects are quoted precisely, and the quote is always free.

Deliverables

What lands in your hands.

  • Account & tracking setup
  • Campaign strategy & build
  • Ad creative & copy
  • Landing page design/build
  • Weekly optimisation
  • Monthly ROI reporting

Don’t see something you need on this list? Ask — we’ll tell you honestly whether it’s in scope, and quote it if it is.

Our guarantees

Signed into every ppc & ads engagement.

  • Fixed quote, no surprises

    The approved price is the final price for the agreed scope.

  • On-time delivery

    A dated sprint plan on day one — and we keep it.

  • 30-day post-launch support

    Bugs and tweaks after launch are on us, not on a new invoice.

  • Your IP, fully assigned

    Everything we make for you belongs to you. In writing.

From the blog

PPC & Ads insights, free to steal.

The same thinking we bill for, written up properly — guides our clients read before (and after) hiring us.

Everything included

20 things we do inside this service.

Not a menu of upsells — this is the scope we work within. If what you need is on this list, it’s in the quote. If it isn’t, ask and we’ll tell you honestly whether we’re the right people.

PPC & Paid Media — the full scope.

Every capability below is work we do in-house. Nothing is subcontracted, and nothing is a placeholder for a conversation about scope later.

  • In-house team only
  • One accountable contact
  • 20 capabilities, quoted upfront
01

Search advertising

Google and Microsoft search campaigns, managed against revenue.

What that covers

  • Google Search campaigns
  • Microsoft and Bing Ads campaigns
  • Keyword bidding and match-type strategy
  • Ad copywriting and A/B testing
02

Display and retargeting

Reaching people who've already shown intent.

What that covers

  • Google Display Network campaigns
  • Dynamic retargeting
  • Banner creative design
  • Audience segmentation and placement control
03

Landing pages & conversion tracking

The post-click work that decides whether the ad spend pays off.

What that covers

  • Conversion-focused landing page design
  • A/B & multivariate testing
  • GA4 & conversion tracking setup
  • Google Tag Manager configuration
  • Enhanced & offline conversion tracking
  • Call & form tracking
04

Video & demand-gen advertising

Reaching new audiences on YouTube and the Demand Gen network.

What that covers

  • YouTube video ad campaigns
  • Demand Gen campaign setup
  • Audience & lookalike targeting
  • Ad creative & script direction
  • Sequenced & bumper ad strategy
  • Brand awareness measurement

Often combined with

These sit in the same discipline and are usually scoped together — one team, one timeline, one invoice.

How your ppc & ads runs

Your ppc & ads project, stage by stage.

Most agency process diagrams describe the agency. This one describes what lands in your inbox — because that’s the part you can hold us to.

01Stage 01

Audit & research

Before touching anything, we benchmark where you stand, what competitors do, and where the winnable demand actually is.

  • Keyword, audience and competitor research
  • Technical crawl and analytics baseline
  • Backlink and content gap analysis
  • A prioritised list of the fastest wins
You receiveA written audit and a prioritised opportunity list.
02Stage 02

Strategy & targets

A plan pointed at revenue and leads, not vanity metrics — with numbers you can hold us to.

  • Target keywords, audiences and channels agreed
  • Content and campaign plan mapped to intent
  • KPIs and reporting cadence set
  • Budget allocated where it returns most
You receiveA documented strategy with targets and a timeline.
03Stage 03

Setup & on-page

The groundwork that everything else compounds on — done properly before we spend a rupee or dollar on reach.

  • On-page SEO, meta and schema implemented
  • Tracking, conversions and tags verified
  • Campaigns built and structured
  • Landing pages aligned to the offer
You receiveOptimised pages and live campaigns with tracking confirmed.
04Stage 04

Content & authority

White-hat only — content people actually search for and links earned, never bought from link farms.

  • Content produced to a brief and calendar
  • Digital PR and white-hat link building
  • Creative and ad variants for testing
  • Everything published on your accounts
You receivePublished content and earned links, reported to you.
05Stage 05

Optimise & scale

The work is never 'set and forget' — we read the data weekly and move budget to what performs.

  • A/B tests on pages, ads and creative
  • Budget reallocated to winning channels
  • Rankings, traffic and conversions tracked
  • Wasted spend cut, not defended
You receiveA monthly performance report and the next set of actions.
06Stage 06

Report & own

Transparent reporting and accounts in your name — you can leave any month and take everything with you.

  • Plain-English dashboards, no jargon
  • All ad and analytics accounts in your name
  • Monthly review call
  • Retainer optional — 30 days' notice, no lock-in
You receiveDashboards and accounts you own outright.
Awards

Recognised by the people who count it.

Directory rankings and award programmes we've placed in. Where a profile is public we link to it — a badge you can click is worth a dozen you can't.

UpCityNational Excellence Award2023
SocialAppsHQBest Rated SEO Agencies, Canada2023
DSMADigital & Social Media Awards — Winner2022
ClutchTop SEO Companies2022
SanDiegoRedTop Marketing Agency2022
The ManifestMost Reviewed Inbound Marketing Companies, India
DesignRushBest SEO Agencies
AI Marketing Excellence AwardsNational Finalist — AI Marketing Excellence2024
UpworkTop Rated
GoodFirmsTop SEO Services Company
The ManifestTop 10 Most Reviewed SEO Companies2021
ZenSuggestCommitted To Deliver2022
Champion — Spring 2024 — Clutch 2024
Highest-Performing B2B Company — Mobile App Development — Clutch 2025
Top Mobile App Development Company — GoodFirms
Top Rated — Trustpilot 2026
Rated Excellent — Trustpilot
Leader — Winter 2025 — G2 2025
Top Mobile App Development Companies — DesignRush
Top Mobile App Developers — TopDevelopers.co 2025
Top Mobile App Developers — Techreviewer.co 2025
Top Mobile App Development Company — SelectedFirms
Top Blockchain Development Company — Techimply
Buyer's Choice — TrustRadius 2026
Top Mobile App Development Company — RightFirms 2025
Top App Development Company — Feedbax 2026
Top Mobile App Development Company — iTRate.co
Top 10 Best Mobile App Development — FindBestWebDev
Top Rated App Development Companies — SoftwareWorld
Best Customer Support — Software Advice 2026
Winner — Custom Software Development — Best in Biz 2025
Best Mobile App Awards — BMA
Technology Fast 50 — Deloitte 2021
Emerge 50 Awards — NASSCOM 2024
Award Winner — Tabby Awards Business 2023
FAQs

PPC & Ads questions, answered.

Straight answers, no fine print. If yours isn't here, ask us — we reply within one business day.

Still have questions?

Real humans, one business day.

  • No-obligation, fixed quote — free
  • Talk to the team who'll build it
  • Reply within one business day
Where we work
US USUK UKCanada CanadaUAE UAEAustralia AustraliaIndia India

We recommend at least $1,000–$1,500/mo in ad spend for meaningful data in most niches (management fee separate). Below that, we'll be honest if SEO or another channel fits better.

Ready to talk ppc & ads?

Let's build it together.

Tell us where you are and where you want to be — we'll map the route and quote it, free.

Reviewed on the platforms you trust
Google reviewsTrustpilotGoodFirmsClutch
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