Sell the work. We'll build it.
Four ways to work with us — refer, white-label, resell or integrate. No joining fee, no volume targets, and a non-solicitation clause in writing so your clients stay yours.
- 140+
- active partner agencies
- 24 mo
- non-solicitation, written in
- 3–7 days
- typical partner lead time
- $0
- to join any track
Most agencies lose money on the work they turn down.
You win a client for strategy, brand or marketing. Then they ask who's building it. Hiring developers to cover that means fixed cost against variable demand — and a bench that's expensive when the pipeline dips.
A partnership converts that fixed cost into a variable one. You quote the client at your rate, we deliver at wholesale, and the difference is margin on work you'd otherwise have referred away for nothing — or declined.
Your brand, front and centre
White-label work ships under your name, your domain and your email addresses. Staging environments carry your logo. Your client never sees ours.
Capacity without headcount
Scale from one project to ten and back again without hiring, onboarding or carrying a bench through a quiet quarter.
Predictable wholesale rates
A published rate card you can quote against with confidence. No per-project haggling, no surprise change fees eating your margin.
A named delivery lead
One senior person who knows your accounts, in a shared Slack channel. Not a ticket queue and not a different developer every month.
We cover the awkward bits
Migrations, legacy PHP, plugin conflicts, accessibility remediation — the jobs that quietly consume a week of your team's time.
Six markets, one contract
US, UK, Canada, UAE, Australia and India. Local pricing and working hours, one agreement and one invoice.
Pick the one that matches how you sell.
You can be on more than one — plenty of partners white-label build work while reselling our plugins to the same client base.
Referral Partner
Consultants, accountants, photographers, IT support — anyone whose clients keep asking for a website.
- No minimum volume, no cost to join
- Send an introduction, we take it from there
- Paid within 14 days of the client's first invoice clearing
- Live dashboard showing referral status
- You stay in the loop, or step away — your call
- Co-branded proposal templates
White-Label Partner
Agencies who sell design, marketing or strategy but don't want an in-house build team.
- Wholesale rate card, you set the retail price
- We never contact your client directly
- Work delivered under your brand and domain
- Slack Connect channel with your delivery lead
- Your logo on the staging environment
- Priority queue for partner projects
- Quarterly capacity planning so we hold slots for you
Product Reseller
Hosts, freelancers and agencies who want to bundle our plugins and themes into their own offer.
- 40% on the first sale and every renewal
- Bulk licence keys for client installs
- NFR licences for your own sites, free
- Early access to new products
- White-labelled documentation
- Dedicated partner support queue
Technology Partner
SaaS platforms and tool vendors who want a certified implementation partner.
- Joint go-to-market and case studies
- Certified implementation team
- Listed in your partner directory
- Co-hosted webinars and workshops
- Integration built and maintained by us
- Named alliance manager
From application to first project in about a week.
No lengthy vetting process and no sales sequence. Six steps, most of them short.
- 01
Apply
Two minutes, no commitment. Tell us which track fits and roughly what you'd send our way.
- 02
Intro call
A 30-minute call to check the fit both ways, walk through rates and answer whatever you want to ask.
- 03
Paperwork
A short partner agreement covering commission, confidentiality and client ownership. Plain English, one page of terms.
- 04
Onboarding
You get your dashboard, rate card, Slack channel and a walkthrough of how to brief work in so it lands well.
- 05
First project
We over-communicate on the first one. Your delivery lead checks in daily until you're comfortable with the rhythm.
- 06
Grow
Quarterly reviews on volume, margin and capacity. Partners who scale move to better rates automatically.
What partners say when we're not in the room.
Anonymised at their request — most partners would rather their clients didn't know who builds the work.
“We sell strategy and design. Handing the build to Code Craft under our own brand meant we stopped turning work away — and our margin went up, not down.”
“The thing that sold me was the non-solicitation clause being in the agreement rather than a verbal promise. Three years in, they've never once gone around us.”
“40% recurring on plugin licences turned a one-off client setup into an income line that pays every year without any extra work from us.”
Everything on our service list, at partner rates.
If we build it for direct clients, we build it for you — under your brand and at wholesale.
The questions agencies actually ask.
Mostly about client ownership, and rightly so. Here's exactly where we stand.
Still have questions?
Real humans, one business day.
- No-obligation, fixed quote — free
- Talk to the team who'll build it
- Reply within one business day
No, and it's written into the partner agreement. On white-label work we operate under your brand, with your email domain, and your client never sees the Code Craft name. We won't solicit your clients during the agreement or for 24 months after it ends.
Ready to stop turning work away?
Let's talk margins.
Tell us what you sell and what you'd rather not build. We'll come back with a rate card and a straight answer on whether we're a fit.
