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Code Craft — web development and digital marketing
Design & UX

A brand that makes your marketing twice as effective.

Strategy-led brand identity: positioning, naming, logo, colour, type and voice — packaged into guidelines your whole team can actually use. Look bigger, charge more, be remembered.

See pricing
Design & UX
Branding — at a glance
Starting from
$249.00one-time
  • Logo & visual identity
  • Brand strategy & positioning
  • Rebrand & brand refresh
Ownership
You own everything, fully assigned
Capabilities included
24+

Fixed price, agreed in writing.

Certified, awarded & reviewed
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Services we offer

Everything branding should include — and usually doesn’t.

Brand strategy

Positioning, audience and messaging before any visual work begins.

Visual identity

Logo suite, colour, typography and graphic language built to flex.

Voice & messaging

Taglines, tone of voice and copy frameworks that sound like you.

Brand guidelines

A practical brand book covering every asset and use case.

Asset rollout

Social kits, decks, stationery and templates ready on day one.

Rebrand management

Careful migrations that keep existing equity while moving forward.

A design and branding team reviewing work together in a studio
The results view

Design systems, not just pretty screens.

Desktop and mobile designed together, tokens named, states covered — files your developers will thank you for.

  • Every state designed: errors, empty, loading
  • Token-based Figma libraries that scale
  • Prototypes tested with real users first
Why Code Craft

The team serious brands pick for branding.

We deliver branding as part of one accountable in-house team — designers, developers and marketers in the same room — across the USA, UK, Canada, UAE, Australia and India. Fixed prices agreed in writing, and you own everything we produce.

6
markets served
Fixed
price, in writing
30 days
notice, no lock-in
A discovery call and a fixed, itemised quote before any work starts
Clickable previews every week, so you steer while we build
A clean launch, full handover and 30 days of post-launch support
Optional monthly care — updates, backups, security and small fixes

Evidence over opinion

Research, testing and heatmaps decide — not the loudest voice in the room.

Every state designed

Errors, empty states, loading, edge cases — not just the happy path.

Token-based systems

Design systems your developers can actually build from, tokens and all.

Accessibility as standard

WCAG-aware contrast, focus and interaction patterns in every screen.

Developers in the room

Designs reviewed for buildability before you ever see them.

Content-first, not lorem ipsum

Layouts designed around your real copy and imagery, so nothing breaks the moment production content goes in.

Trusted by teams across six markets

United States United StatesUnited Kingdom United KingdomCanada CanadaUAE UAEAustralia AustraliaIndia India
Smart investment

Why branding is one of the smartest investments you’ll make.

Not a cost to minimise — money that comes back, in ways you can point to a year from now.

Fewer support tickets

Interfaces users understand without help reduce the ongoing cost of explaining your own product to customers.

Higher conversion, same traffic

Clear hierarchy and tested flows turn more of the visitors you already have into customers, at no extra ad spend.

Cheaper to extend later

A documented design system means new pages and features cost design hours, not a redesign.

Fewer costly rebuilds

Decisions validated with real users before development starts catch expensive mistakes on paper, not in production.

Faster developer handoff

Spec'd, token-based files mean less back-and-forth and fewer implementation bugs to fix after launch.

A brand that earns trust faster

Considered design shortens the distance between a first visit and a decision to buy.

How it works

How we deliver branding — step by step.

01

Strategy workshop

We extract what makes you different and define positioning, audience and personality together.

02

Creative directions

Two-to-three distinct identity routes presented in context — real mockups, not abstract logos.

03

Refine & build out

Your chosen route develops into a complete identity system across all touchpoints.

04

Guidelines & launch

Brand book, asset library and rollout support so the brand lands consistently everywhere.

Tech we use

The stack behind our branding.

Proven, boring-in-a-good-way technology — chosen for speed, security and long-term maintainability, not résumé décor.

AdAdobe IllustratorLogo and vector
AdAdobe PhotoshopImage craft
Figma logoFigmaBrand systems
DeDesign tokensBrand in code
Transparent pricing

Branding packages & pricing.

Fixed quotes, no hourly surprises — these are honest starting points; your exact quote is itemised free within one business day.

Identity

A brand mark you're proud of

$249.00from · one-time
  • Logo suite (all formats)
  • Colour & typography system
  • Brand guidelines starter doc
  • 2 creative directions
  • One structured revision round
  • Launch asset kit (social + basics)
Most popular

Brand System

Strategy-led identity

$649.00from · one-time
  • Full strategy workshop
  • Complete visual identity system
  • Voice & messaging guide
  • Practical brand guidelines book
  • Two revision rounds
  • Launch asset kit + templates

Full Programme

Positioning to rollout

$1,499.00from · scoped
  • Positioning & market research
  • Multi-touchpoint identity system
  • Naming support (if needed)
  • Comprehensive brand guidelines
  • Asset rollout across channels
  • Rebrand / migration management

Prices are honest starting points for typical scope — complex projects are quoted precisely, and the quote is always free.

Deliverables

What lands in your hands.

  • Brand strategy document
  • Logo suite (all formats)
  • Colour & typography system
  • Voice & messaging guide
  • Brand guidelines book
  • Launch asset kit

Don’t see something you need on this list? Ask — we’ll tell you honestly whether it’s in scope, and quote it if it is.

Our guarantees

Signed into every branding engagement.

  • Fixed quote, no surprises

    The approved price is the final price for the agreed scope.

  • On-time delivery

    A dated sprint plan on day one — and we keep it.

  • 30-day post-launch support

    Bugs and tweaks after launch are on us, not on a new invoice.

  • Your IP, fully assigned

    Everything we make for you belongs to you. In writing.

From the blog

Branding insights, free to steal.

The same thinking we bill for, written up properly — guides our clients read before (and after) hiring us.

Everything included

24 things we do inside this service.

Not a menu of upsells — this is the scope we work within. If what you need is on this list, it’s in the quote. If it isn’t, ask and we’ll tell you honestly whether we’re the right people.

UX & UI — the full scope.

Every capability below is work we do in-house. Nothing is subcontracted, and nothing is a placeholder for a conversation about scope later.

  • In-house team only
  • One accountable contact
  • 24 capabilities, quoted upfront
01

Logo & visual identity

A recognisable mark and the system that keeps it consistent everywhere.

What that covers

  • Logo design & variations
  • Colour palette & typography system
  • Brand style guide
  • Iconography & graphic elements
  • Business card & stationery design
  • Favicon & app-icon sets
02

Brand strategy & positioning

The thinking behind the visuals — who you are and why it matters.

What that covers

  • Brand strategy workshops
  • Positioning & messaging framework
  • Brand voice & tone guidelines
  • Competitor & market analysis
  • Naming & tagline development
  • Value proposition definition
03

Rebrand & brand refresh

Modernising an identity without throwing away hard-won recognition.

What that covers

  • Full rebrand & identity redesign
  • Logo modernisation
  • Visual identity refresh
  • Brand migration & rollout plan
  • Legacy asset audit
  • Brand consistency guidelines
04

Marketing & brand collateral

Putting the brand to work across the things people actually see.

What that covers

  • Social media brand templates
  • Pitch deck & presentation design
  • Brochure & flyer design
  • Packaging & label design
  • Email & newsletter templates
  • Signage & merchandise design

Often combined with

These sit in the same discipline and are usually scoped together — one team, one timeline, one invoice.

How your branding runs

Your branding project, stage by stage.

Most agency process diagrams describe the agency. This one describes what lands in your inbox — because that’s the part you can hold us to.

01Stage 01

Discovery & research

We learn the brand, the users and the goal before a single pixel is drawn.

  • Brand, audience and goals mapped
  • Competitor and reference review
  • Content and journey requirements
  • A creative brief agreed in writing
You receiveA creative brief you sign off.
02Stage 02

Structure & wireframes

The skeleton first — because layout and flow decide whether a design works.

  • Information architecture and user flows
  • Low-fidelity wireframes for key screens
  • Content hierarchy resolved
  • Feedback loop before visuals begin
You receiveWireframes for the screens that matter.
03Stage 03

Visual design

High-fidelity, on-brand and responsive — accessibility built in, not retrofitted.

  • High-fidelity design in Figma
  • Responsive across breakpoints
  • WCAG 2.2 AA contrast and states
  • A reusable component library
You receivePolished designs you approve, screen by screen.
04Stage 04

Prototype & test

Something clickable to feel and test before it becomes code.

  • Interactive prototype of core flows
  • Usability review and refinements
  • Motion and micro-interaction specs
  • Stakeholder sign-off
You receiveA clickable prototype you can share.
05Stage 05

Handover

Dev-ready files and a system, not just flat screens.

  • Design system and tokens documented
  • Assets exported and organised
  • Developer-ready specs and annotations
  • Everything transferred to you
You receiveA component library and assets you own.
06Stage 06

Support & iterate

Guidelines to keep it consistent, and us on hand as it grows.

  • Brand and usage guidelines
  • Revision rounds as agreed
  • New screens on the same system
  • Retainer optional, no lock-in
You receiveDesign guidelines and ongoing support if you want it.
FAQs

Branding questions, answered.

Straight answers, no fine print. If yours isn't here, ask us — we reply within one business day.

Still have questions?

Real humans, one business day.

  • No-obligation, fixed quote — free
  • Talk to the team who'll build it
  • Reply within one business day
Where we work
US USUK UKCanada CanadaUAE UAEAustralia AustraliaIndia India

Startup identity packages from ~$2,500; full strategy-led brand programmes typically $6,000–$20,000. We'll match scope to stage — a pre-launch startup needs different depth than a scale-up rebranding.

Ready to talk branding?

Let's build it together.

Tell us where you are and where you want to be — we'll map the route and quote it, free.

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