From WishKeep wishlists to SwiftSearch, PopForge and a full POS — why we built our own product line, and what 'plugin quality' means when your name is on 39 of them.
Agencies recommend plugins every day. For years we watched clients struggle with bloated, nag-screen-riddled, abandoned ones — so we started building our own. Today the suite is 39 products strong, covering almost everything a WordPress or WooCommerce site needs. Here's the thinking behind it.
The standard
Every plugin follows the same rules: performance first (assets load only where used, queries indexed), server-authoritative logic (prices and discounts recomputed server-side, never trusting the browser), security by default (AES-256-GCM for stored secrets, deny-all file folders, nonce-checked AJAX), a genuinely useful free core, and an uninstall routine that cleans up after itself. Boring engineering virtues — which is exactly what you want running your store.
The highlights
For selling more: Checkout Upsells, ComboBoost (frequently-bought-together with a real co-purchase engine), StoreOne (nine conversion modules in one), Dynamic Pricing, Gift Cards and Loyalty Points. For running the site: Speed Optimizer, Malware Scanner, SMTP Mailer, Migration & Backup and Two-Factor Auth. For search: All-in-One SEO and SwiftSearch. Plus the fun ones — a full POS register, visual seat booking, crypto payments and the PopForge popup page-builder.
Licensing, the honest way
Free cores are genuinely free, forever. Pro licenses activate with a key against our own license server — monthly, yearly or lifetime, your choice — and if a license lapses, the plugin keeps working; you just pause updates and support. No ransomware pricing, no feature hostage-taking.
Browse the full catalog in the store — every product has a live demo, a video walkthrough and a free version to try before you spend anything.
Code Craft Products
Plugin Team at Code Craft — the team behind our published work and products and the 39-plugin product suite.
